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Roland Demonstrates Digital Package Prototyping Technologies at EastPack 2014

Live, in-booth presentations include shrink sleeve prototype production demos by Ryback and Ryback

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Roland DGA demonstrated innovative UV-LED digital printing technologies that are transforming the packaging industry at the EastPack 2014 Expo, June 10-12, at New York’s Jacob K. Javits Convention Center. Visitors got a firsthand look at the advanced Roland VersaUV LEC-330 printer/cutter, a state-of-the-art UV-LED inkjet that’s enabling packaging design firms, printers and converters to create realistic package prototypes, on actual press substrates, faster and more cost-effectively than ever before. Also on display was Roland’s VersaUV LEF-12 flatbed printer, a device that capable of printing directly on virtually any type of substrate, including three dimensional objects, to personalize a vast array of items.
 
Daily demonstrations by Ryback and Ryback gave EastPack attendees a chance to see how the R & R Sleeve Maker and S3 Steam Machine works in conjunction with Roland VersaUV printers to produce high quality shrink sleeve label prototypes quickly and affordably.
 
“These incredible devices allow companies to create a wide variety of package prototoypes, ranging from more traditional label and folding carton short runs to flexo and shrink, within hours rather than days,” said Hiroshi Ono, Roland’s group product manager. “By quickly generating prototypes that look and feel just like the finished product, complete with unique varnish and embossing effects, these firms are able to ‘wow’ their existing customers, attract new clients and maximize revenue.”

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